Content marketing Company in Delhi / NCR
Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, and (ultimately) empower the sales team to close more deals faster.
Benefits Of Blogging & Content Marketing
1. Content marketing drives conversions.
Perhaps one of the greatest benefits of content marketing is that it helps your company drive more conversions over time. Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times higher than their competitors who don’t focus on convent marketing. This shows that tough content marketing often requires a significant investment of time, money, and resources, it eventually pays off by leading to more conversions.
2. Effective content will bring more traffic to your site.
Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time. In fact, according to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 or less posts. If you want to improve site traffic, publish quality blog content more often on a more consistent schedule.
3. Build brand awareness with useful content that engages target buyers.
Let’s face it. There are consumers out there who are a perfect fit for your products or services, but they haven’t yet gotten the opportunity to learn about your brand. By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand. Brand awareness is one of the most important benefits of content marketing.
4. Content can help you build trust with your target audience.
The more that you educate and provide value for your target audience, the more trust you can build over time. By educating and informing your target audience about their biggest challenges and pain points through blog posts and other types of content, you start to establish a relationship with customers and work to build trust based on the value that your content provides.
5. Good content helps you build and foster stronger customer relationships.
Speaking of relationships – if you want to encourage repeat business and turn customers into brand advocates, it’s vital that you nurture your current customer relationships. One of the best ways to do this is to continue to provide value for your customers through quality, engaging content. Whether you keep them updated through email marketing content or educate them on important topics through your blog, you can work to build and foster these relationships through relevant content.
Why Content Marketing
Every image or perception attached to your brand, whether true or false, holds value. In a digitized world, it’s every company’s job to maximize positive user experiences and reduce customer pain points online.
Content is the mechanism for doing just that.
Through the publication and distribution of authentic, informative marketing assets like blogs, videos, white papers or infographics, you multiply digital touchpoints across every stage of the buyer journey: If someone has a question, they come to you.
That’s why content marketing exists – to serve prospects and customers the most relevant and memorable experience they can find on the web.
It’s not easy, but it works.
Without content, you have nothing to market. Content creation is how you execute on great ideas and bring them to life for your audience.
The key to great content marketing, however, is to deploy assets that are multidimensional and repurposable. A white paper today may serve as a fine series of thematic blog posts tomorrow – you already have the information, you just need the aptitude to repackage and redeploy it for a new strategic goal.
And the list of assets is ongoing and ever-evolving. To fully customize your strategy, consider:
Content Marketing Strategy
Analytics should feed into the content creation process and help dictate the next tactical steps in your campaigns. And each strategy should be benchmarked and updated to ensure it scales with the needs of your company, because the only thing more detrimental than no strategy is an outdated one.
Commercial results are, at a high level, the ideal goal, in which case, content marketing strategies should be geared toward: