Email Marketing in Delhi / NCR

EMAIL MARKETING

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

This content can serve to generate website traffic, leads, or even product signups for a business. It’s important that an email campaign’s recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.Eye Media is the best email marketing company in Delhi / NCR.

Email Marketing Benefits

Benefits Of Email Marketing

Targeted and personalized content

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.

Build credibility

Emails from an unknown sender or with a shady subject line can feel like spam. For some customers, an emoji will make them click and be happy. For others, the same subject line might make them go hunting for the unsubscribe link. You need to tailor your content according to what your readers want. Knowing your readers’ interests and needs gets your email into the inbox.

Better brand recognition

Some of the most recognizable brands in the world today are so well-known that they are synonymous with the industry in which they operate. Spotify is a great example. All of their emails are relevant and brilliantly curated. Email marketing is a great way to develop your brand identity because it gives you a direct line to the email inboxes of your customers or potential customers.

Stronger customer relationships

Your customers appreciate a good email. The time and effort it takes to draft the perfect email doesn’t go unnoticed. It’s nearly impossible to reach out to all your customers in person or by phone. Email marketing campaigns bridge that gap. You could even set up a drip marketing campaign to help you smooth out the process.

Optimize your time and budget

With any business, but especially within a small business, there are always time and budget constraints. While big businesses can afford to go all out and buy advertising space during the Super Bowl, small businesses don’t have that luxury. Even targeted direct mail campaigns that deliver flyers to nearby mailboxes can be costly.

Increased traffic to your website

Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog. Include social sharing buttons in your emails.

How to do email marketing

First of all, it brings the above-mentioned benefits with a thoughtful email marketing strategy. To make it work for your business, you’ll need to uncover the list of five hows.

  1. Set your goals
  2. Build a mailing list
  3. Create an email marketing campaign
  4. Write a marketing email
  5. Choose the email frequency
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Email Marketing Goals

How to set your email marketing goals

Make sure you understand why you’re going to be doing your email marketing business. Your goals need to be:

  • Clear — identify the targeted audience and how you can benefit after each campaign.
  • Achievable — account on your budget, resources, time and skills.
  • Timely — set the due date you want to complete your goal.
  • Measurable — specify which KPIs will track the success of your campaign.

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