Facebook Advertising Company in Delhi / NCR

FACEBOOK ADVERTISING

Facebook, the most popular social network, has developed a targeting technology which allows advertisements to reach a specific audience. This is within the Facebook product called Facebook Ads, which is available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided a set of characteristics that will define his target market. Facebook calls this audience targeting. These traits include geographical location, gender, age, work, relationship status, and interests such as music, among others.

Benefits Of Facebook Advertisement

Fine-Tuned Targeting

Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience – demographic, location, behaviors, lookalike audiences and more are available. With a few clicks, you can run ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.

Large Mobile Audience

Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.In fact, Facebook has over 1.74 billion users that access their mobile app on a daily basis, and growing.

Extensive Analytics

Facebook also doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and other social metrics, you have it laid clearly out in front of you. When managing a Facebook page, you can access this data through the “insights” tab.

Improved Brand Awareness

Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads. Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.

Upward Trending Click-Through Rates

Facebook ad CTR is increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. With constant improvements on the targeting and creative end, you can dial in to the exact audience you are looking to reach.

How How Do Facebook Ads Work?

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful sending users to your website.

Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

 Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off site are still the best option for direct response advertisers looking to make a sale.