Flyers & Leaflets Printing, Marketing & Advertising Agency in Delhi / NCR
FLYERS & LEAFLETS PRINTING , MARKETING & ADVERTISING
Flyers & Leaflets are a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
How to use flyers to market your Managed Services business
Businesses that are looking for dozens, or even hundreds of new customers (like a cleaning service or a copier repair center) can invest heavily in printing and mailing tens of thousands of flyers in the hopes of getting a return of just a small percentage of interested customers.
But for you as an independent computer consultant, the cost to embark on a large campaign where you’ll print and blindly mail hundreds of flyers (especially if you’re just starting a computer consulting business) would not generate the sales quickly enough to justify the large expense.
Your flyer WILL be effective however if used to support your other sales efforts.
Primarily as either:
- A leave-behind (along with your business card and a note) when making a door-to-door cold call.
- An attachment to an email following an initial phone conversation with a prospective new client.
- As a follow-up mailer to a prospective client who’s requesting “more information”.
- Or even as an offer for something like a free on-site evaluation of their computer support needs. (A great way to sell them exactly what they might need – which isn’t always the same as what they THINK they need).
Because you will be handing or mailing your flyer to a limited number of recipients, your production costs can be kept very low. You can print your flyers inexpensively on your own inkjet printer (assuming you have a decent printer and use quality, heavyweight paper), or you can have small production runs produced by a web-based printing service.