Flyers & Leaflets Printing, Marketing & Advertising Agency in Delhi / NCR

FLYERS & LEAFLETS PRINTING , MARKETING & ADVERTISING

Flyers & Leaflets are a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.

Benefits Of Flyers And Leaflets

Cost Effective

Flyers & Leaflets are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment.

Low Effort, But High Impact

Unlike digital marketing there are fewer word count or character limit restrictions with flyers & leaflets. When it comes to leaflets, you can fill them with as much information as you need within an organised layout that is also visually pleasing.

It's Eye Catching

Flyers & Leaflets are still important in the world of advertising because people actually read them. When you have a ton of advertisements cluttering up a website, it’s very possible to have potential customers overlook your ad even if it’s well done.

Visually Pleasing

Flyers & Leaflets need to grab the attention of possible customers, therefore, needs to stand out; this attention-grabbing layout can be achieved by being colourful, including images, and eye catching headers.A leaflet, unlike paid ads, are visually pleasing .

Easy To Read

During the flyers & leaflets design process many marketers will only add important information that is needed to be known by potential customers about the business or product. The text also has to attract the attention of potential customers therefore should be clear, in a easy to read font.

Targets Specific Demographics

When it comes to distributing flyers & leaflets, the most common way is posting them through people’s letterboxes, or passing them out in busy areas. This strategy is a great and cost effective way to target your local demographics, as you can’t reach more of your local consumers than by posting a leaflet to their house.

How to use flyers to market your Managed Services business

Businesses that are looking for dozens, or even hundreds of new customers (like a cleaning service or a copier repair center) can invest heavily in printing and mailing tens of thousands of flyers in the hopes of getting a return of just a small percentage of interested customers.

But for you as an independent computer consultant, the cost to embark on a large campaign where you’ll print and blindly mail hundreds of flyers (especially if you’re just starting a computer consulting business) would not generate the sales quickly enough to justify the large expense.

Your flyer WILL be effective however if used to support your other sales efforts.

Primarily as either:

  • A leave-behind (along with your business card and a note) when making a door-to-door cold call.
  • An attachment to an email following an initial phone conversation with a prospective new client.
  • As a follow-up mailer to a prospective client who’s requesting “more information”.
  • Or even as an offer for something like a free on-site evaluation of their computer support needs. (A great way to sell them exactly what they might need – which isn’t always the same as what they THINK they need).

Because you will be handing or mailing your flyer to a limited number of recipients, your production costs can be kept very low. You can print your flyers inexpensively on your own inkjet printer (assuming you have a decent printer and use quality, heavyweight paper), or you can have small production runs produced by a web-based printing service.