AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Easy as ABC...
Google Ads can be time-consuming, but not with us. We created a fully automated tool for businesses willing to get more visitors.
Our machine learning algorithms will constantly improve your keywords and ads, in order to offer you the best results for a smaller budget.
Stop wasting money.
No more need for expensive agencies or marketing consultants to make advanced ad structures for your search campaigns.
Support to help you grow
After optimizing thousands of accounts for the past 8 years, we decided to bring all our knowledge into one simple tool.
Benefits Of Google Adwords
1. Increase Brand Awareness
This approach would have fetched result for consumer products but B2B products suffered to a great extent as communicating advertising message to the broad audience isn’t effective and a hole in the pocket as well. Digital advertising specifically Google AdWords has revolutionized the way brands do their advertising.
With Google AdWords, brands can advertise to the audience when they are researching about their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites through Google Display Network. Thus, brand awareness is one of the most common benefits of Google AdWords.
2. Faster Result Than SEO
The visibility businesses get on Google is much more valuable in terms driving sales than any other medium. On the search engine, businesses have the golden opportunity to come in front of people at the exact time when they are looking out for their product or service.
But if the opportunity is such big, competition will be really high. That’s why organically ranking on search engines is a time consuming and a tedious task. With proper optimization of the websites and availing credibility from authorized websites through backlinking can bring good results organically, but it takes time.
3.Increase Ad Visibility To The High-Quality Audience
A major misconception among advertisers is that every keyword should have 100% search impression share. But in reality, is it viable to spend money on every search? Many times, the searches can be purely for research by people doing a project, competitors etc. who have no intention of buying the product.
With AdWords, it is possible to serve ads to the audience who are more like to make a purchase. One has to choose automatic bid strategies such as Ecpc (Enhanced Cost per Click), wherein bid will be adjusted based on the previous conversion data and the combination of various information of those converters like location, device, model, browser, time of the day, the day of the week etc.
4. Remarket Audience With Best Deals
Remarketing is one of the most important benefits of Google AdWords. It is a known fact now that remarketing is one of the best ways to influence users to sail through sales funnel. It doesn’t stop there, remarketing ads can be customized as per users’ website usage.
If a user visits specific brands’ mobile phone page and leaves the website without adding it to cart, the remarketing ad for that visitor can be about the same mobile with an added offer like cashback offer or free shipping offer.
How Google Adwords Works
Google Ads’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
The Google Ads program includes local, national, and international distribution. Google’s text advertisements are short, consisting of three headlines with a maximum of 30 characters each, 2 descriptions with a maximum of 90 characters, and a display two URLs of 15 characters each. These are called AdWords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has been replaced with two 15 character paths, not including the root domain.