Mobile Banner Advertising in Delhi / NCR

MOBILE BANNER ADVERTISING

Mobile banner ads play an important role in today’s marketing mix. They are digital advertising that is engaging, relevant, and growing. Yet sometimes they are also poorly designed, irrelevant to viewers, and intrusive.

 One of the more interesting reasons for this predicted growth is that the mobile market in developed economies is nearing saturation point. So much so that it has been widely reported that tech giants Google, Facebook, and Amazon are turning to the growing markets of Asia and Africa.

India alone is home to the second-largest number of smartphones in the world – with more than 330 million in circulation!

Mobile Banner Advertising Benefits

Benefits Of Mobile Banner Advertising

An insane reach

Mobile banner formats are currently supported by a large number of publishers. Given the fact that mobile web browsing is increasing every year, this can be a great opportunity for businesses to reach a wide audience with a single tool.

Affordable for tight budgets

In comparison to other ad formats (like Facebook, Twitter, IG, sponsored ads, search engine ads, native ads, etc.) banners are available at a rather low cost. If you are a small/medium business, you probably won’t be able to afford some of the other formats.

In-depth targeting options

Mobile banners support quite a few targeting options. You can use retargeting, audience segmented targeting (age, gender, sex, etc.), geo-targeting, as well as publisher specific targeting. This ensures that you target the correct audience and not just random visitors.

The growth of mobile digital advertising

A few facts and figures: mobile digital advertising is in excellent health. It’s set to grow from $162.6 in 2018 to $384.9 billion, worldwide, by 2023 according to eMarketer research. And if you haven’t already guessed mobile is the future of digital advertising.

Over that same period, it is predicted that mobile display will grow from $7.1 to $11 billion. Interestingly, it’s worth noting that the spend on desktop display ads will decline from a high of $19.4 billion to a low of $11.9 billion. Meaning that even within display advertising itself, there is a subtle shift happening.

Mobile Banner Advertising

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