Posters Printing, Marketing & Advertising Agency in Delhi / NCR
POSTERS PRINTING , MARKETING & ADVERTISING
“A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption.” Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message.Poster Advertisement is very helpful in promoting business.
Types Of Posters
The world today is highly competitive. Every other business has to go the extra mile to promote themselves and create a brand image that has a lasting impact on the mind of the masses. To achieve this, businesses today invest in different marketing and advertising techniques. While online marketing and advertising are trending, traditional advertising techniques such as the use of different types of posters to promote a business are still popular. Poster advertising is one of the best method to promote your business.So here are some common types of posters to consider when promoting your business.
1. Infomercial Posters
An infomercial poster is the most common type of poster. It is the basic ad poster that you may have noticed on the sidewalks. These posters generally talk about a product or service that has recently been launched or need to grab the attention of passersby. Such posters have a large image along with a few pointers about the benefits of the product or service.This type of poster are useful in poster advertising to promote your business. They also have a footer that informs the reader about where they can find the product or service.
2. Formative Posters
Certain businesses such as medical business or doctoral practices have a very specific type of target audience. Such type of businesses also largely depend on creating awareness about the problem they are catering to. For such businesses, formative poster advertising is a good option. The formative poster does not directly promote a business, product or service. They instead spread awareness regarding an issue and just discretely mention the business as the presenter of a message. Such type of posters works well in creating brand awareness.
3. Political Ad Posters
Political ad posters are also commonly known as propaganda posters. These poster advertising were earlier used in the 19th century to spread awareness about war. They are currently used by different political parties, especially during electoral campaigns to spread awareness about the different parties that are standing for elections. If you have noticed these poster’s closely, they often have footer ads of local businesses that sponsor the parties.
4. Campaign Posters
Campaign posters are the type of poster advertising that are used to spread awareness about a complete campaign and not just simply promote a brand. Such posters are used especially during awareness month such a ‘Cancer Awareness Month’ and so on. Businesses also use it to keep their target audience engaged by having interconnected posters in which the first poster will inform about more upcoming information.
5. Digital Posters
Digitization has taken over the marketing sector with many businesses starting with digital marketing. It has also made its way into the traditional marketing sector in the form of digital posters. Digital posters are not printed but are moving posters that can either be projected on a space or displayed with the help of an LED screen. The good thing about digital poster advertising is that you can reuse them. When using digitally projected posters, please be careful of the colors you choose for your ad as projector may not project the exact color and it may make your message difficult to read.
Ways To Promote Your Business With Posters!
Posters are a cost-effective, easily distributed print marketing option that very successful in promoting a business, product, event or service.
1. Keep It Simple
A successful poster should grab the reader’s attention. Graphics are a fantastic way to do that, but be careful. Too much text, too many graphics and colors can confuse your message, or lose the interest of the reader. Keep your text brief and your font clean and easy to read.
2. Focus on a Singular Purpose or Message
A good poster will motivate the reader to engage, so you want to direct them to a take a particular action that benefits your purpose; visit your business, website, social media page, etc.. Use a singular point of contact. Remember, keep it simple!
3. Poster Placement for Highest Engagement
Consider places to hang your posters where your target audience will likely be. It can also be beneficial to consider places where the most people are most likely to look at it. Think about places that people often have to wait; doctor’s office waiting rooms, coffee shops, transportation stops, service business waiting rooms, etc.