SubWay Adevertising Agency Delhi / NCR

SUBWAY ADVERTISING

Subway advertising puts your message right in front of your audience when and where they desire a distraction. The average daily commute is over 40 minutes, providing ample time to illustrate your story through car cards, station platform posters, digital units, floor graphics, and turnstiles.

Eye Media is a subway advertising company that offers ads inside subway stations and platforms, inside the subway cars, at the entrance/exit points of stations (urban panels), on walls of stations, on clocks, on ticket terminals and various other displays throughout the station or platform.

Benefits Of Subway Advertising

 The subway is a unique venue for advertisements. Few other places provide such close-range, intimate locations to place real, physical ads both in the trains and throughout the train stations. Many riders spend their subway time in a receptive state of mind. It’s not socially acceptable to focus on other passengers. So, ads are often the only things to look at. Every subway campaign is a high visibility campaign. There are additional benefits, as well.

Local, Repetitive Advertising

Although mobile and internet search is the preferred method of finding local businesses, consumers have to be aware of a business (or at least be aware of a particular kind of product or service category) to search for it. Especially for local businesses, subway advertising and transit system advertising increase awareness when consumers are near the point of purchase or on the way to it.

Reasonable Cost

Ususally, subway ad CPMs (costs per thousand impressions) are around $6 or $7. That's comparable to some of the lowest cost advertising channels available. Subway advertising may not be suitable for certain types of campaigns, such as lead generation or time-sensitive CTA strategies but it's one of the best and most cost effective media for awareness campaigns.

Pervasiveness

By "pervasiveness," we don't mean the ads are pervasive throughout the city. We mean you can purchase all the ads locations in entire stations, entire train cars or entire trains or buses. This makes your message nearly impossible to overlook and also makes it a little more memorable. That memory could be enough to earn you that top-of-mind spot for many consumers.

Variety of Formats

We've discussed physical, poster advertisements in this article. However, some metro transit systems offer more than that. Everything from interactive ads to video ads may be available to you, inside vehicles or in and around stations. You have a variety of options to help you meet your goals creatively.

Why subway riders make a good audience

Subway passengers are often venturing out on the train because they need or want to go shopping. This puts this audience already on their way to making a purchase, which is a great time to consume advertising. Maybe they see your ad and suddenly add a visit to your business to their day of shopping.

For those subway riders who aren’t out for a fun day of commerce, but are rather commuting, they too are an ideal audience because of the repeat views of your ad. Commuters ride the same subway route each day, possibly even getting on the same train. This enables them to see your ad every day and more views can increase the effectiveness of your ad over time.

Selecting the right route

Deciding where to advertising within a subway system can depend on a few factors, including foot traffic and location within the city itself. If the goal of your campaign is to have your ad viewed by as many people as possible, focusing on the busiest subway lines and stations for your advertising may be the best way to go. If your goal is to get people to your business, advertising in the station nearest you, or within the train the goes directly by you could be advantageous.

Regardless of what factors influence where you advertise, it’s important to get outside help when considering your options so that you make the best choices. Ensuring you target your subway advertising strategy to guarantee exposure to the right audience will help your outdoor advertising piece reach its full potential.

The subway is more than just trains

Not only should a subway advertising campaign include advertising on and in trains, but you shouldn’t rule out the advantages of advertising within subway stations too. Especially if the goal of your campaign is brand awareness, putting up ads in actual stations may get you more views than only targeting subway train passengers on a single line since often multiple train lines will converge in a single station. You do have a few options across a subway system for advertising, including:

  • Interior train advertising – this includes posters that can go up on the side panels of trains, hitting passengers who are standing upright at eye-level. There are also passenger panels near the ceiling of a train, which are perfect for seated passengers to look at in order to avoid staring at their fellow riders.
  • Train wrapping – for trains that move above ground as well as through tunnels, you might want to consider doing an exterior train wrap. This expands your coverage to not only those riding the train as they get on and off but all pedestrians and cars who the train will pass while it’s above ground.
  • Train stations – there are numerous spots within a train station where advertisers can attain a high volume of views. Static posters, digital banners, and more are all options within a station, allowing you to extend your advertising to appear along one’s whole commute, from station to station. Train stations are often high-traffic areas and a great place to get a large audience to see your ad.For subway advertising contact Eye Media as it is the best advertising agency in Delhi / NCR.

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