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Website promotion is a collection of marketing tactics, actions, and techniques that drive traffic (visitors) to your website. Whether you have a freelance business, blog, or ecommerce business…whatever website you have your home business, you need to do web promotion to let people know about it.
Why Is Website Promotion Important?
Websites offer many benefits for the home business owner. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing, such as on blogs. Other types of websites are marketing tools in and of themselves, providing information about the business and how to best get in touch for services in an online brochure. While all these website options work, they only fulfill their purpose if people visit them. If you think of a website like a storefront, that store doesn’t make money unless someone walks in and buys.
If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if the market knows about and visits it.
Types Of Website Promotion
Online Website Promotion
Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums. Here are a few common website promotion tactics:
Offline Website Promotion
The ideas listed below are not the only strategies you can use to promote your website. Success entrepreneurs are constant learners, and one topic they frequently study is marketing and promotion.
Best Practices for Website Promotion
Because there are so many different ways you can market your website, it can get overwhelming. Further, without a plan your promotional efforts can be a waste of time. As you prepare to market your website, here are few things to do and keep in mind.
- Know Your Target Market: Your goal isn’t just in getting as much traffic to your site as possible. A million visitors means nothing if none of them are interested in what you offer. Knowing and understanding your target market will allow you to focus your marketing efforts on those activities that put your message in front of your most likely visitor in a way that entices them to visit.
- Use Search Engine Optimization Strategies: but don’t rely on search engines alone to deliver traffic. Making it easy for search engines to understand, index, and rank your site is a no-brainer. It’s free and not that hard to do. At the same time, you don’t need to spend a fortune in SEO services or hours and hours studying SEO. Checking your website stats and keywords every month or so will help you understand how people are using search engines to find your site and other information in your business area.
- Track Your Efforts: You’ll save time and money if you know what promotions are delivering results and which aren’t.